Strategic Management 2005: Walkabout Travel Gear as a Bootstrapping Example
The 2005 business school textbook Strategic Management: Creating Competitive Advantages used Walkabout Travel Gear as an example of business bootstrapping.
Book details
- Title: Strategic Management: Creating Competitive Advantages
- Edition: Canadian Edition
- Authors: Gregory G. Dess, Theodore Peridis, and G.T. Lumpkin
- Publisher: McGraw-Hill Ryerson, Limited
- Year: 2005
- ISBN: 0070922918 / 9780070922914
- Page: 396
- Section: Part 3, Strategic Implementation
Archived textbook scans
Source: Strategic Management: Creating Competitive Advantages, Canadian Edition, Gregory G. Dess, Theodore Peridis, and G.T. Lumpkin, McGraw-Hill Ryerson, Limited, 2005, ISBN 0070922918 / 9780070922914, page 396
Walkabout Travel Gear mention
Walkabout Travel Gear excerpt
Bootstrapping example
Strategic Management: Creating Competitive Advantages, Canadian Edition
Gregory G. Dess, Theodore Peridis, and G.T. Lumpkin
McGraw-Hill Ryerson, Limited, 2005
ISBN 0070922918 / 9780070922914
Page 396, Part 3: Strategic Implementation
For example, Brad and Gia Boyle of Moab, Utah, got their start running Walkabout Travel Gear out of a 37-foot recreational vehicle. Using a motor home as an office not only helped them save money on rent, it also kept them in touch with their industry—travel. Their bootstrapping philosophy is expressed in a quotation on their Web site: “A tight budget is the mother of adventure.” In a recent year, the business brought in about $250,000.
